E-mail marketing or emails is one of a few popular content you can use to grow your business. It doesn’t matter if you are a blogger, entrepreneur, or small business, email marketing should be a part of your marketing strategy. Not even two decades ago, the only way to communicate with your customers or clients is via direct mail. You had to have your letter written, your brochure created, then you would put your letter or brochure in an envelope, place a stamp on it, then go to the post office and mail it. Just writing the process is daunting.
Today, because of advancements such as computers in almost every household, smart phones in everyone’s hand, your methods of communication have changed. And in each of these devices is a tool that is as commonplace as your local post office. That tool is an email application or software. It’s far-fetch to say that an email account has surpass the use of the post office. These days, most of us only visit the post office to mail a package, or to communicate with that one person in our lives who may not have access to the internet, or god forbid an email account.
E-mail Marketing Is Relevant For Today’s Businesses
The relevance of an email account is not just for personal use. In fact, for businesses, email and email marketing has become a core component for any successful marketing venture. That is why if you visit any website, one of its first function is to request an e-mail address. What almost every business has discovered are the benefits of using emails to communicate with current and prospective customers. It’s a cost effective tool to nurture relationships. In addition, you can also use it to not just market a business, but to also build a business brand.
As lucrative as it may be to use emails to grow your business and build your brand, there are still a large percentage of businesses not taking advantage of this essential tool. Perhaps they believe that using email to reach their audience is no longer effective. Most likely, though, they are not fully using this tool because they don’t realize its benefit.
What are the benefits of an email marketing strategy? Other than it’s a cost-effective way to reach an audience. There are other core benefits to consider. I mention only five benefits, but know that there are many other advantages worth considering when planning your email marketing strategy.
Engage with a global audience
While you can communicate with others globally through social media, using email is the preeminent way to communicate professionally. This is true whether you are a big or small business, a business that sells locally, or one that focuses on an online audience.
What other communication tool can segment your customer or potential customers. Imagine being able to send a personalized e-mail to your ongoing customer, while sending a different e-mail to prospective customers that can help to cultivate the trust needed for them to choose your service or product. It’s worth mentioning again, using targeted e-mails can help your business build its brand and trust.
I can’t imagine a single person and a majority of the world that isn’t aware of Amazon. If you’ve ever purchase anything from this conglomerate, then you’ve most likely received an e-mail from them. Amazon is the perfect example of brand recognition. You recognize their name and buy from them because they’ve meticulously built their brand by selling to its customers better than most local or even some online businesses in the same market. One of the way they do it? Email marketing. It’s also worth mentioning that their use of targeted communication is also how they’ve maintained their ongoing customers while continuing to target prospective customers.
E-mail Marketing Build’s customer relationship
Continuing with Amazon as an example. Their emails are target their customers, and as we’ve established, they use emails to build their business. In using emails just in these two distinct ways, they are building a relationship of trust. They are telling its ongoing customer and prospective customers that they are trustworthy. Trust is a major factor in converting new customer and keeping current customers.
In most businesses, its owner is usually an expert in its industry. One way to establish this authority is by distributing emails. Your content or the information you have to share is your most valuable marketing tool. Use and distribute your knowledge using an email marketing strategy that will help to show that you are an authority in your industry.
Exhibiting authority isn’t just for businesses who provide a service. It’s also valuable for those who sell physical products. Imagine yourself not as a business, but as a consumer. How valuable would it be to share with potential customer information on products they are about to buy?
In 2020 there were 3.9 billion daily e-mail users. By 2023 there will be 4.3 billion people using email. Even with the rise of marketing platforms such as social media, (which will be a future post,) e-mail marketing is still one of the most valuable ways to reach and engage your targeted audience. Remember, it doesn’t matter the size or type of business; every business, big and small should use email marketing to reach its audience. It is the best way to build strategic relationships.